Facebook Business Page – 3 Tips To Promote Your Business Effectively

Setting up a Facebook business page is an excellent way to reach out to existing and potential customers for your brand, product or service. To be successful, you need to maximize Facebook’s strengths in viral marketing and community interaction and take advantage of the tools available to promote your business. Here are three things to help you do just that.1) Engage Your Community Successful Facebook business page promotion is all about getting your fans engaged with your page. How do you do this? Even as you’re promoting, make the page about them. If you have a new product, store opening or any other development, ask what they think, and encourage honesty. Highlight news stories that are related to your industry or business and discuss how it may affect your customers. Of course, you have the right to moderate your page to ensure that nothing offensive and damaging appears on your page from fans.What You Can Do: · Post photos of your latest offerings· Highlight a specific product or service regularly· Comment on related industry events that may get your fans talking· Respond to wall posts, private messages and comments whenever possible· Must-do: Use Facebook’s filters against spam and offensive words to keep your page clean2) Offer Discounts or Run A ContestYou’ve probably seen other pages do this, and maybe participated in one yourself. If you’re looking to keep the fans you already have and attract more in the future, you can regularly offer exclusive Facebook discounts for your offerings, or run a Facebook contest. But execution can be tricky so it’s best to plan any special events like this carefully to measure the risks versus potential gains.What You Can Do:· Run a themed photo contest for fans that can incorporate your product or service· Offer limited-time deals, landmark discounts (i.e. for every 100th liker)· Must-do: Read Facebook’s promotional guidelines for business pages to avoid violations3) Offer Exclusive Content, Bonuses for New FansThe success of your promotional and marketing efforts will be limited if you have a small number of fans. A great way to encourage more likes is to incentivize the act with a great offer. It’ll be nice if your content is useful enough for a great many to like your page, but if you’re still in the process of building up your content, you can instead provide a freebie to show your appreciation. It may be in the form of a small discount, a free ebook or report or an informative or entertaining video. To do this, you need a fan-gated tab or reveal tab that blocks the free stuff and the rest of your page wall from non-fans.What You Can Do:· Create a reveal tab with an iFrame app, or have a software build it for you· Describe your page in the reveal tab and the freebie you’re offering for new fans· Must-do: Don’t forget a quick call to action to like your Facebook business page